Natural beauty
Hagi soaps' packaging tells the story of a floral meadow, highlighting the richness of natural ingredients, intense and varied fragrances, and a simple recipe
On one hand, we showcase a rich list of ingredients; on the other, the packaging is delicate and elegant. After all, these cosmetics are intended for use on delicate, sensitive skin.
Trying to tell a story about an opulent composition, we wanted to depart from the currently popular, minimalist aesthetics. We wanted the product to stand out on the shelf with its original design. Usually soap bars, due to their smaller size, go unnoticed next to lotions and shower gels.
Creative Direction
Emilka Bojańczyk
Team
Design & Illustrations: Zuzanna Charkiewicz, Magdalena Burdzyńska / Podpunkt
Client
Hagi Cosmetics
Awards
European Design Awards – silver medal