ICCARE—reaserch program visual identity

ICCARE is a French research program that supports the cultural and creative industries in their digital, economic, and social transformation. Led by the Centre National de la Recherche Scientifique (CNRS), the program aims to foster collaboration between research communities in the fields of humanities, social sciences, and computer science.

The brand identity of ICCARE, including the program logo, reflects the spirit of the artistic and creative industry. The design explains the complex structure of the program—a division of industries and areas of action with a system of graphic motifs and colors that help organize and identify them.

PRINTS

DIGITAL

Creative Direction

Diana Makulska

Team

Strategy: Diana Makulska & Emilka Bojańczyk
Designers: Diana Makulska, Emilka Bojańczyk, Ewa Najnigier-Galińska
Motion: Jan Pająk & Ewa Najnigier-Galińska
Business: Magdalena Dobruk

Client

Centre National de la Recherche Scientifique (CNRS)

Awards

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Exhibition—design & production