Magda Dobruk

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• Workshops with the client
• Desk research of the competition and best practices
• Analysis of the goals and situation of the institution
• Inputs: information about the strategy of the institution, time from key stakeholders for workshops
• Outputs: Brief detailing the situation and objectives of the project

Diana Makulska

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• Proposed strategy for the visual communication
• Key concept for the visual identity and tone of voice
• Inputs: Accepted “Discovery brief”
• Outputs: Brief detailing the strategy and concept of the visual identity

Emilka Bojańczyk

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• Implementation of 3 chosen key promotional materials
• Final corrections to the brand guidelines resulting from the implementation process
• Inputs: Texts and guidelines for pilot materials, feedback on pilot materials
• Outputs: Design and final files for pilot materials, amends to the key visual

Ewa Najnigier-Galińska

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• Implementation of the full range of promotional materials
• Design guidebook & rules
• Workshop with NDHPS regarding use of the materials and rules
• Handover of all files and elements of the identity
• Inputs: texts and guidelines for all materials
• Outputs: Design and final files for all materials, design guidebook, logo files, illustration files