Archiwum Pelne Pamieci
How to inspire individuals to preserve their family’s historical artifacts and contribute them to archival collections? The “Archiwum Pelne Pamieci” project (Archive Full of Remembrance project ) centers around the exploration of family archives.
Our role was to create branding and visual identity, as well as the whole website along with copywriting.
1
Brand identity & Brand communication
We emphasized the value of the project to users—you can save your family’s stories. Share your family’s souvenirs, so they are not forgotten.
The Archive used to communicate with an obscure, very formal language typical for academics. We have adjusted that. We created a call-to-action copywriting that people with no expert-level history background may comprehend.
2
Web service—from concept to implementation
The scope: the concept of website functionalities, UX/UI design, IT implementation, and the creation of website copy and initial content.
The client received a ready-to-publish website in which the written and visual content adhered to the cohesive principles defined by the project's communication strategy.
3
Call-to-action button
Call-to-action button floats and stands out from the background. It follows the user during his journey through the page.
Creative Direction
Team
Client: Teresa Gallewicz-Dołowa, Justyna Staroń, Piotr Ataman, Kamil Cedrowski
Team of the Department of the Collection and Development of Archival Resources, IPN
Podpunkt & Superskrypt team:
Creative Director: Emilka Bojańczyk, Magdalena Dobruk
Art director: Diana Makulska
UX: Emilka Bojańczyk, Diana Makulska
UI: Diana Makulska, Volha Darashkievich
Copywrite: Emilka Bojańczyk, Kacper Białkowski, Magdalena Dobruk, Karolina Szczepaniak
Tech lead: Piotr Burdyło, Wojciech Waydel
Developers: Sebastian Raczkowski, Wojciech Waydel
Project Manager: Karolina Szczepaniak
Project Owner & Business: Magdalena Dobruk
Client
Institute of National Remembrance
Awards
Their creativity is amazing!
