The Toy Museum in Krakow
The Toy Museum Krakow, based on the Sosenko family's toy collection, is one of the biggest classic toy collections in the world.
Logo and brand identity of the Toy Museum in Krakow were inspired by accordion toys, such as theSlinky dog from the 50's, Czech Niklova's Toys (very popular in PPR era) or the famous Jack in the box.
1
The Logo
The effect is an easy to use, yet dynamic and whimsical system, combining nostalgia and a child's world with contemporary design.
Drop-down harmonica became the main theme of the logotype, creating a base body for all kinds of toys. The harmonica motif unwinds and rolls up throughout the identification.
3
Full of playfulness museum brand identity
Stretching, collapsing, crawling, jumping
In all the museum's identity layouts, both animated and static, such as posters, we can feel the joy and energy that accompany the act of playing with toys.
Creative Direction
Creative Direction: Emilka Bojańczyk
Team
Design & Motion: Zuza Charkiewicz
Client
The Toy Museum in Kraków
Awards
KTR, silver medal
The effect is an easy to use, yet dynamic and whimsical system, combining nostalgia and a child’s world with contemporary design
