Kotlina Natury
Kotlina Natury (eng. The Valley of Nature) is an egg farm nestled in the picturesque valley of the Sudetes mountains in southern Poland.
The brand identity invites the consumers to the Kotlina Natury home, to the meadow in the middle of the Sudetes mountains, showing the natural habitat of its heroines—the hens.
1
The Visual Identity
The main brand motif features the protagonists: hens and their traces, tails, beaks, full silhouettes, and eggs—the main symbol of the logo.
The letter "O" in the logo is shaped to resemble an egg, adding a subtle touch of symbolism. We collaborated with Latinotype, the type producer, to create a semi-custom font for the brand.
2
Packaging
The custom illustration of the meadow guides us through four levels of the valley—the layer of grains and sand, the layer of dense grass, the layer of taller sprouts and their inhabitants, and finally, the layer of tall stems, whose tops reach the mountain landscapes. Each level of the illustration corresponds to one of the four product categories.
Communication
The illustration serves as a creative background for various media—we use details, big pictures, and zoomed fragments, we move them. The illustration motifs serve as the foundation for the entire brand's visual identity. We focused on combining a visually striking world of colors and vector illustrations with serene nature photographs and portraits of hens.
Creative Direction
Emilka Bojańczyk
Team
Design & Art direction: Emilka Bojańczyk / Podpunkt
Illustrations: Emilka Bojańczyk, Zuza Charkiewicz / Podpunkt
Photos: Kotlina Natury / © Aktiw Sp. z o.o.
Photographer: Krzysztof Kozanowski
Animations: Wojtek Waydel / Superskrypt, Zuza Charkiewicz / Podpunkt
Semi Custom font & logo consultants: Latinotype
Client
© Aktiw Sp. z o.o.
Awards
European Design Awards Medalist
The identity, designed by Warsaw, Poland-based Podpunkt, is probably the nicest egg identity you will see in 2023
