The Hagi Cosmetics face series consists of two types of products: the first is dedicated to mature skin, while the second is designed for sensitive skin. The visual language conveys the story of natural and safe products with active ingredients.

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To emphasize the simplicity of the formulations and the delicacy of the entire series, the packaging is clean and minimalist, featuring subtle embossing/stamping. The expressive graphic icons highlight the active ingredients that distinguish the series—a red flower in creams for mature skin and a pink flower in products for sensitive skin. This strong contrast between the delicate background and the expressive, distinctive features allows the consumer to intuitively choose the cosmetics that best suit their needs.