Foodsi
Foodsi is an application made by young people who took the problem of surplus food into their own hands. Foodsi allows you to buy food at very attractive prices. Foodsi allows you to sell unsold food to shops and restaurants.
The communication strategy and visual identity of the brand is based on the message—catch the opportunity, grab delicious and varied food that otherwise goes to waste, catch and save! Foodsi is a call to action.
1
The logo
The icon that conveys action
The minimalist design reflects the straightforward principles of Foodsi's operations.
2
Communication
Grab the deal before it’s too late!
Foodsi offers tasty, high-quality food, which plays a key role in the visual identity. Rich colors, dynamic elements, ample light, and a simple illustrative style serve as a visual invitation and encouragement. “Grab the deal before it’s too late”—t is a call to action. Foodsi is a benefit both for the vendor and the buyer, but it is also a rescue action for the Earth.
Creative Direction
Team
Design: Diana Makulska / Podpunkt
Animations: Zuza Charkiewicz / Podpunkt
Client
Foodsi
Awards
Podpunkt team helped us better understand our target group and then create a more tailored image that, as founders, we are simply proud of!
